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Wednesday, May 9, 2012
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Tuesday, May 8, 2012
Monday, May 7, 2012
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Friday, May 4, 2012
Thursday, May 3, 2012
BMW Primps X1 Crossover for U.S. Launch
The vehicle includes BMW’s EfficientDynamics technology – essentially a long list of mechanical, electronic, hydraulic and aerodynamic elements that incrementally improve overall efficiency and fuel economy.
But the X1′s most striking feature may be its price relative to other BMWs. With a sticker starting at $31,545 the X1 becomes the new entry-level for the German car maker. It also could end BMW’s identity in the U.S. as a ”car” company instead of a “maker of cars and trucks.”
Because the compact-crossover market is quickly gathering momentum in the U.S., the X1 is a critical component in BMW’s sales strategy. It could also redefine BMW’s approach to entry-level customers who in the past were introduced to the brand through sporty cars like the 3 and 1 Series.
All X1 models will have Brake Energy Regeneration, similar to a feature found on hybrid and electric vehicles that uses the brakes as generators to produce extra energy. The sDrive28i and xDrive28i versions of the X1 are available with an automatic start/stop system that shuts off the engine at stoplights and during other halts, and an ECO PRO mode that adjusts engine and transmission management to save fuel.
BMW said it will build U.S.-bound X1s in Leipzig, Germany. The car maker said demand for the X1 around the world has been strong enough to warrant additional production. Vehicles for the rapidly growing Chinese market will be built at BMW’s new plant in Shenyang Province, China.
The new 2013 BMW X1 will arrive in U.S. showrooms this fall.
Source:Wall Street Journal
Wednesday, May 2, 2012
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Tuesday, May 1, 2012
BMW Group U.S. sales up 6.1 pct in April
Sales of BMW branded vehicles increased 12.0 percent, with demand for the 6-series up 93 percent and sales of the X5 up 51 percent in the U.S.
The biggest seller by volume was the 3-series, with demand up 21 percent to 9,003 cars.
Year-to-date, the BMW brand sales are up 15.7 percent to 82,611 vehicles, compared to 71,417 sold in the first four months of 2011, BMW said.
By contrast, April sales of Mini branded vehicles fell 11 percent year-on-year.
Year-to-date, BMW Group is up 13.7 percent on sales of 102,522 in the first four months of 2012 compared to 90,204 in the same period in 2011.
"The momentum of the first quarter proved strong enough to give us a good result in April and I expect solid growth to continue through the rest of Spring and into Summer," said Ludwig Willisch, President and CEO, BMW of North America. "There's no shortage of desire in the market, now it's all about having the right models and being able to meet growing demand."